New to fundraising

There are a number of different areas of fundraising:

Community – local fundraising through volunteer groups, events and local companies.

Corporate – raising funds from companies
through staff fundraising, cause-related marketing, sponsorship, payroll giving and through larger strategic partnerships allied to the practical work of the charity.

Direct Marketing – raising income from individual donors by mail, telephone, face to face contact and through digital means.

Events – income-generating special, sporting, challenge and mass participation events.

Major Donors – raising money from high net worth individuals.

Trust, Statutory and Big Lottery – application- based fundraising.

The skills you need

Specific experience of fundraising is beneficial but recruiters will often look for transferable skills gained from other sectors. Fundraising, put simply, is about relationship-building whether with a company, volunteer group or high net worth individual. Account management and new business skills gained commercially are very relevant to corporate fundraising roles.

Research and writing skills transfer well to trust, statutory and Big Lottery positions; individual
client management skills to major donor fundraising. Marketing and PR skills are often directly transferable, however these types of roles tend to be less prevalent.

Do as much research as possible. Look at charity job boards and contact organisations that provide sector training and information (eg Charity Job, Working for a Charity and Institute of Fundraising).

www.charityjob.co.uk
www.wfac.org.uk
www.institute-of-fundraising.org.uk